If you’re considering launching an agency, the possibilities are endless. You think you’re in control of the clients and projects you decide to tackle, and that you’ve picked some superstars to be a part of the team. You dream of steady clients and interesting projects.
But, for people who already have an agency, you know dreams aren’t always the reality. There are trials and tribulations that come with trying to keep your current clients, trying to find new clients, and more. When it comes to running an agency, the battle definitely is tough on some people.
However, to help you run an agency and gain more business, here are some tips to help you along the way.
Create Blog Content
Content is King these days. Blogs are exceptional ways to gain an audience and establish connections with them as you show your knowledge on a subject. Create a discussion blog that relates to services you are offering that caters to your customers. They want to see how what you’re offering suits their needs and wants. Consider uploading content to other sites to gain more exposure. The more exposure the larger your fan base will be!
Remember though, that blogging is a consistent effort that needs to be kept up with. You need to stay on top of it, even though it takes some time.
How Else Can You Improve Your Agency?
1. Amp Up Your SEO!
SEO can be one heck of a way to get some targeted traffic to your site, which is always a plus. Remember, you won’t see results overnight so keep trucking along with it. Over time your visitors will begin converting to sales, and that means money in your bank!
The more SEO phrases you use to match your service or business, the more customers are going to be knocking down your door to hire you.
2. Facebook Ads
We all know how to use Facebook, and more and more people are seeing how it’s extremely beneficial to business. You’re able to reach a larger audience and connect with potential clients on a more casual platform. Customize advertising according to who you’re trying to target. This will get you more likes on your page as well.
3. Connect With People On Twitter
Many people check out Twitter looking for recommendations and referrals. Those people are your potential next clients! Find them and see if your business is going to help them and target them! If these people are asking a concern address it and then network later.
4. Guest Blog
Guest blogging is great for getting customers from other sites to check out what you’re offering. You’ll get traffic to your site and find that your profits will soon increase. Make sure you research blogs that have a social following to get the best results. Ask the owner of the blog if they will consider doing a collaboration with you, but keep in mind not to write anything too salesy. Be genuine, helpful and target your audience.
5. Partner With Other Agencies
Get in touch with other agencies to partner up. You’ll notice increased traffic and sales. Make sure you’re partnering with a larger agency though. This avoids competition and when an agency denies potential customers they send them elsewhere, and this might just be to you.
6. Develop A Social Presence
Social media allows people everywhere to gain a social presence online. This is how business is done these days, and you need to jump on the bandwagon sooner than later. You can gain a lot of new customers by showing you are a normal human being.
However, you should post business-related content from time to time, but keep it minimal. Customers don’t want you to always try to sell them something. Build trust and a relationship with your fan base. This goes a long way.
7. Facebook Groups
Facebook is a great way to reach potential customers. Join groups of company owners and bloggers. Rather than being too spammy, consider just providing valuable information which will help get you traffic and a fan base in no time.
Doesn’t get much easier than that! Once group members get to know you they’ll check you out and check your site out on their own without you being too promotional. Facebook can be a daunting thing to join but in return, it can bring about increased revenue and word of mouth.